Cover Story September: 𝙄𝙣𝙨𝙥𝙞𝙧𝙞𝙣𝙜 𝙅𝙤𝙪𝙧𝙣𝙚𝙮 𝙤𝙛 𝙏𝙝𝙚 𝙆𝙞𝙣𝙜 Vodka 𝙍𝙤𝙜𝙚𝙧 𝙂𝙤𝙧𝙚: 𝘼 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙢𝙖𝙣 𝙍𝙤𝙤𝙩𝙚𝙙 𝙞𝙣 𝙁𝙖𝙞𝙩𝙝 𝙖𝙣𝙙 𝙄𝙣𝙩𝙚𝙜𝙧𝙞𝙩𝙮

In the fast-paced world of entrepreneurship, few individuals embody the virtues of faith, integrity, and the value of keeping one’s word as exemplarily as Roger Gore. With a profound belief in these principles, Gore has not only built an impressive portfolio of internationally acclaimed products, including Alisar Vodka, GNatural Products, and Ruben A. Hill Whiskey & Cigars, but has also woven these values into the fabric of his life and family. A self-described serial entrepreneur, Gore's journey began at the tender age of 15 and has been nothing short of inspiring.

Growing up in a spiritually grounded family, Gore learned the importance of a strong work ethic from his parents, who instilled in him a reliance on God. He interrupts his tale to recount the pivotal moment of his life—a life marked by the physical challenges of sickle cell disease. He spent lengthy periods in hospitals during his childhood, yet his father’s exceptional caregiving taught him resilience. “Under my father’s care, everything they told me that I couldn’t do, I did,” he reflected, illustrating the power of parental love and support.

Gore's initial foray into business began in the cosmetology field, where his uncle, a barber, became both mentor and guide. By embracing education, Gore became an award-winning hairstylist and educator within a few years, crediting his success to “vision, perseverance, dedication, and determination.” However, he candidly admits, “Initially, I just wasn’t good at it.” This statement reflects the humility he maintains despite his accolades, emphasizing the role of faith in his journey. “My faith and determination are the only reasons I was able to succeed as a cosmetologist,” he asserted.

Life threw significant challenges his way as his father fell ill with dementia while his son, Ruben, faced difficulties due to autism. Rather than letting adversity hinder his ability to succeed, Gore took a proactive approach. He removed Ruben from the traditional educational system, opting instead to guide him personally. “I listened with patience as my son taught me,” he shared, relaying how their relationship flourished amid these trials. Under his fathering style, Ruben thrived, demonstrating that learning can be a two-way street.

In a noble turn of events, Gore moved his father into his home and dedicated himself as a full-time caregiver. He made a pledge—“The Promise”—to provide the same compassionate care that his father had once offered him. The sacrifices he made were substantial, leading to the loss of business contracts and financial setbacks. Yet for Gore, the decision was clear: “I can always start another business, but I only have one father and one opportunity to be a father.”

Despite the devastation wrought by these personal challenges, the seeds of resilience began to sprout, revealing the entrepreneurial spirit that defines Roger Gore. His son Ruben—after whom his whiskey and cigar lines are named—now stands proudly by his side during events, a testament to their journey together.

In mid-2018, after the loss of his father, Gore received a crucial lifeline when Giant Food expressed interest in his men’s hair care line, paving the way for the future. Just as he was regaining footing, the pandemic struck, locking down salons and barber shops across the nation. While others saw despair, Gore discovered opportunity in adversity. With liquor stores thriving amidst the chaos, he launched Alisar, a line of luxury spirits, in 2020. Remarkably, in 2022, Alisar Vodka, along with his other spirits, received the prestigious Triple Gold designation from international awards – a testament to Gore’s resilience and unwavering commitment to excellence.

Looking ahead, Roger Gore harbors ambitious plans for Alisar Vodka in 2024, envisioning the brand as a leader in the luxury spirits market. He aims to expand into various markets and forge partnerships within the fashion industry. His parting words resonate with humility and gratitude: “Enjoy the journey, and you won't ever regret it! In life and business, there are NO Losers, Just Winners and Lessons! So keep Winning and Learning!"

Roger Gore’s journey is a remarkable narrative of faith, integrity, and the lessons learned along the way. His story not only inspires aspiring entrepreneurs but also serves as a reminder of the profound impact that resilience, love, and commitment can have on both personal and professional lives.