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Ann Ward Leister Crafting The Couture Path OF Virginia Fashion Week

William Grayson Jr.

Nov 7, 2024

Ann Ward Leister: Pioneering Couture On the Virginia Fashion Runway

In the world of fashion, few individuals have made as profound an impact on their local scenes as Ann Ward Leister. As the owner and director of Splash Model Management, Ann has cultivated a unique amalgamation of talent, vision, and industry experience that has propelled her to the forefront of the fashion community in Southeastern Virginia. With a Bachelor’s degree from The College of William & Mary and a diverse professional background covering real estate, advertising, human resources, video production, and the arts, Ann’s multifaceted expertise provides her with a distinctive lens through which she approaches the fashion industry.



Founding VA Fashion Week in 2007, Ann sought to bridge the gap between local designers and national fashion trends—specifically, the New York fashion scene. With a commitment to showcasing emerging designers and models from the East Coast, VA Fashion Week has matured into a premier event that attracts talent and attention from across the nation. The upcoming VA Fashion Week, scheduled for November 12-17, promises an electrifying celebration of style, creativity, and innovation, with tickets currently available on Eventbrite.




Under Ann’s leadership, VA Fashion Week has become synonymous with high-quality productions that spotlight the design talent and creative forces in the Hampton Roads area. Notably, the event will feature Ron Cooke, a nationally recognized fashion coordinator and stylist to celebrities. Cooke's extensive experience, which includes producing fashion shows in major cities such as New York, Washington DC, and Miami, elevates the event's credibility and allure, indicating Ann's dedication to delivering a world-class experience to attendees.



Moreover, Ann's relentless pursuit of excellence extends beyond modeling and production. She has made significant contributions by casting actors and models in regional and national commercials, television shows, magazines, and ad campaigns, effectively placing local talent in major markets. This aspect of her work underscores a crucial goal: to foster a thriving fashion community that not only nurtures local talent but also connects it to broader opportunities.




As a published author with works available on Amazon, Ann Leister is a versatile figure in the realm of fashion and beyond. Regularly attending significant fashion events like Mercedes Benz Fashion Week in New York, as well as shows in Washington DC, Las Vegas, Los Angeles, and Miami, she embodies the spirit of innovation and collaboration imperative for the flourishing of local fashion ecosystems.



In conclusion, Ann Ward Leister's impact on both individual lives and the broader fashion landscape cannot be overstated. Through VA Fashion Week, she not only uplifts local talent but also puts Southeastern Virginia on the fashion map, solidifying her legacy as a transformative force in the industry.

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